Why Use SMS Marketing?

  • 91% of adults keep their smartphones within arm’s reach.
  • 97% of people open a text within 4 minutes of receiving it.
  • 19% of people will click the URL in an SMS, compared to just 4.2% for emails.
  • 57% of consumers would consider opting in to a brand’s SMS loyalty programme
  • 66% of people in the UK suffer from ‘nomophobia’, the fear of being without a mobile phone.
  • 30% SMS campaigns receive an average response rate of 30%, compared to email campaigns, which is 4%.

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