Why Use SMS Marketing?
- April 27, 2022
- 91% of adults keep their smartphones within arm’s reach.
- 97% of people open a text within 4 minutes of receiving it.
- 19% of people will click the URL in an SMS, compared to just 4.2% for emails.
- 57% of consumers would consider opting in to a brand’s SMS loyalty programme
- 66% of people in the UK suffer from ‘nomophobia’, the fear of being without a mobile phone.
- 30% SMS campaigns receive an average response rate of 30%, compared to email campaigns, which is 4%.