Using Other Platforms (TikTok)

Top tips on using other platforms like TikTok. Social media platforms are moving beyond Instagram and Facebook these days which means interaction and content are now being showcased on many other platforms which can drive new customers and followers.

1. Add a link in your bio

The link in your TikTok bio is one of the few places where you can add a clickable link on the app, making it a super valuable resource for brands looking to drive traffic and sales.

2. Connect your social profiles

The quickest way to start driving traffic from your TikTok account is by connecting your social media accounts to the app. You can currently add direct links to your Instagram

3. Adjust your content strategy

One of the most effective ways to use TikTok for business is by getting creative with your video content strategy. If you can pair your products or services with an entertaining concept, you could be set for serious success on TikTok. For example, Fenty Beauty uses TikTok to share tutorials and tips that feature their products – providing valuable inspirations that also encourages sales.

4. Invest in TikTok ads

TikTok ads are currently the only way to add a clickable button to your videos, making them extra value for businesses looking to drive traffic and sales from the app.

You can encourage users to shop now, download your app, or visit your website right from your TikTok video. Plus, TikTok Ads gives your videos a guaranteed reach, which can be somewhat hit and miss when it comes to your organic video content.

Levi is just one brand that has already seen success driving traffic with TikTok Ads. According to a recent case study, their product views more than doubled for every product shown with TikTok’s new “Shop Now” button.

5. Partner with influencers & creators

Partnering with influencers and content creators on TikTok is a great way to increase brand awareness and drive product sales on the platform.

But as with any partnership, it’s important to understand your goals and find the right ambassadors to help you achieve them.

Consider how their audience aligns with your target audience, and how genuine their endorsement of your brand would be.

That way, when they create content about your brand on TikTok, chances are it will be an authentic (and therefore more effective) recommendation.

6. Go live on TikTok

If you have over 1K followers on TikTok, you could be tapping into the potential of TikTok LIVE for your business. Going live on TikTok is a great way to connect with your audience in a direct and authentic way, which is huge for building brand affinity and trust on any platform.

Hosting a TikTok LIVE can also help boost your discoverability on TikTok, as “Top Lives” appear right at the top of a user’s inbox feed.

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