Turning Followers Into Customers

Here are some of our top tips for turning followers into customers!

It is important to interact, get to know, and build a relationship with your followers/customers. They get to understand, know and grow and invest in your company/brand along your journey!

Start a conversation

One way to attract new customers is to engage them through conversation. Oftentimes, brands focus on putting out content like pictures and videos rather than talking to their users directly. Rather than post a picture of your new product, post a video and ask a question to your followers. If you’re a clothing retailer, ask your fans about their favorite piece of clothing.

Be original

One thing that’s certain is that potential customers can be overloaded with boring content. Brands that constantly post the same content will fail to generate interest among their followers. Invest time and money into developing innovative, unique engagment strategies for your customers.

Offer promotions

An obvious way to convert followers into customers is to offer Instagram-only promotions. For instance, post a picture of one of your products with a discount code that your followers can use for the next few hours.

Highlight your customers

Run a contest on your page that asks followers to submit pictures of themselves wearing your new boots. At the end of the content, select a few customers to be reposted on your page. Potential customers will have an incentive to go buy your product if they want to be featured. This is a great way to both boost sales and generates interest in your posts.

Promote your customer service

Customers are always appreciative of great customer service. Retailers and brands that offer lifetime warranties or free exchanges are much more attractive for consumers looking to buy products. If you make watches and you have a great warranty, post about a customer that just came in and got their watch replaced. Followers will see how great your customer service is and will be more likely to purchase the product themselves.

Be active in the community

By liking and commenting on the posts of influential users in your community, you can build exposure among potential customers. Determine the content that your customers are interested in and find users that are popular in that space.

Reach out to followers individually

Send personalized messages to your followers encouraging them to check out your new products or promotions. Mention something about the user’s account or comment on their posts. You can even send them promotional codes or free merchandise.

Tell your story

A great way to keep followers interested and engaged in your content is to offer a unique view of your company. Post about how the company was started or how your products are made. Create videos where employees discuss why they love your company.

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