Millennials

How To Target Millennials

USE INSTAGRAM & USE IT OFTEN

Millennials like imagery, efficiency, and convenience. How do you deliver all three? Instagram. For those who have never used the popular platform, it’s all about the visuals. Captions and comments are used to add copy, links, and information, but the focus is on the picture or video. Instagram is quick, convenient, and streamlined – just what the Millennials ordered.

CREATE A UNIQUE & STANDALONE BRAND

Millennials have options. Lots of them. This goes beyond the usual Coke or Pepsi, or Nike or Adidas. EVERY aspect of their life has multiple avenues, choices, options, and most importantly, brands. Successful businesses stand above the rest because they are better than the rest, but also because they offer; something that others have failed to do a good look. Make sure your company has consistent and eye-catching colors, imagery, and a logo. Make sure that there is a clear difference between your company and your competitors.

MAKE SURE YOUR REVIEWS ARE FANTASTIC

Word of mouth and peer review are important for businesses of all shapes and sizes. Obviously, a company’s marketing efforts are going to be as positive as possible and never show any negative side of a company, service, or product. However, reviews are real and raw responses to customer’s experiences. It has been proven that Millennials rely on reviews and user-generated content as a “go to” when trying to decide if a company is right for them.

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