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Having Trouble Defining Your Market?

Compile the Data of Your Customers

Your audience spreads clues in a lot of touchpoints and channels where they pass. They are telling you what they want all time so, to listen to them, you have to turn this data into organized information.

What are they buying? How much are they paying? What are they asking? Where are they searching? What are they saying in social media? What are they reading in your blog? What are they watching on your video channel? With which publications are they interacting the most? And, the most important, who are they?

Look at Social Media Analytics

Social media analytics goes beyond to see what your audience is doing. It is an important tool to take a look at all markets, including your competitors. You don’t have to limit your analysis to your own social media. You can expand it to all market players.

From this analysis, you can get valuable information for a benchmark, for instance, and to adopt the best practices in your market to earn new customers.

Understand the Problems your Company Help to Solve

If you understand which are the pains of your clients and the needs of your target market, you can shape your service or product to offer the best solution to solve their problems.

Knowing these problems, and especially how to solve them, you will be able to satisfy your target market and know how to have effective client communication with your audience, to let them know what you can do to help them.

Think About Niche Markets

Apply your creative thinking skills to find the best niche markets for your business. Some of them offer a lot of new opportunities for you to explore all capabilities that your company has and find out innovative solutions to offer.

Some kinds of niches fit into the blue ocean strategy. It means that you can come to a space of the market where no one ever was and shape this niche in your own way. You will create the rules in this new niche market.

Use Specific Marketing Tools

The best way to understand your target market is by knowing the public inside it. To do it, you should use specific marketing tools such as Google Analytics. There are a lot of others, one to each channel, and the data that you can collect with them will bring you valuable insights to help you know how to define your target market.

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