5 Profile Design Tips

We’re starting this week off with 5 must-know profile design tips!
The way your profile looks when customers click on it is very important and we have the best advice for you!

OPTIMISE YOUR IMAGES FOR ALL SOCIAL NETWORKS

To maintain a social media presence, be sure to post regularly across a variety of platforms including Facebook, Twitter, Pinterest, Google + and LinkedIn. Post with images get a substantially more engagement than links and text so keeping your visuals looking their best is critical to an effective social media strategy.

INCLUDE YOUR LOGO IN YOUR PROFILE PICTURE

Using your logo as your profile image is a good general rule of thumb. Don’t be afraid to get creative and design a variation of your logo, as long as your audience can still immediately recognize the brand.

YOUR PROFILE PICTURE & COVER SHOULD COMPLIMENT EACH OTHER

Pick images that are;

a) consistent

b) consistent with your brand

Consider: – What do your followers like?  

– What is the product or service you’re trying to sell?

– If your brand was a person, what kind of things would it like to do and see?

USE CONSISTENT BRANDING

Consistency is a key ingredient of brand recognition and success; think Coca Cola’s vibrant red, Cadbury’s rich purple, and Nike’s ‘Just Do It.’ Consistent branding can be achieved by using the same fonts, colors, or images in your social media designs.

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