4 More Profile Design Tips
4 more helpful tips to improve your social media design!
Taking your business’ online presence to the NEXT LEVEL!
CREATE A VARIETY OF VALUABLE CONTENT
Value and variety are buzzwords when it comes to posting quality, shareable content. Don’t restrict posts to one or two templates and make sure everything you post is relevant and adds value to your site and for users. More valuable content gains wider reach across social media platforms, resulting in more potential traffic to your website.
Create templates so you have consistency across and within your social media pages and so have images ready to go when you need them. Pantone have° used the same template for these two graphics keeping the font layout the same while the text and background color have been changed. Keeping certain elements consistent is also essential for brand recognition.
MAKE IMAGES EASY TO SHARE
Make it easy for users to share, post, tweet and pin images from your website. Include ‘share buttons’ featuring the recognizable social media icons. When users share your images they’ll reach new users, boosting your brand awareness and brand recognition. That’s potential new users, followers, fans, clients, and customers without any legwork.
MAKE IMAGES SHARE WORTHY
Of course, users are only going to share good content so make sure all graphics are share-worthy. Monitor analytics and (4 social media pages to determine what 0 graphics get the most traction and interaction. And add a call-to-action to encourage users to share images.
ENSURE GRAPHICS LINK BACK TO YOUR WEBSITE
Every graphic posted to social media or your website should have a link back to your website or main port-of-call. Google algorithms have greater appreciation for unique content when it’s linked to a website, bumping your site up the search engine ranks.